Yoplait Rebrand 2024
PROJECT TYPE Visual Identity
PROGRAMSIllustrator
Photoshop
KEY WORDSPlayful
Organic
TYPEFACES
GT Walshiem
Peggs
Photoshop
Organic
Peggs
In the journey of rebranding Yoplait, I honed my design and typographic skills to sculpt a fresh identity that combined tradition with contemporary aesthetics. Utilizing Yoplait’s history, I dissected its original flower logo and created a more modern approach.
Through experimentation with color schemes, typography, and packaging designs, I sculpted a revitalized visual identity that breathed new life into Yoplait's presence on shelves and screens.